CRM systems and loyalty
BlueFireFly® is a system that generates a visitor’s presence triggers in the Wi-Fi zone and sends personal offers to a mobile app or chatbot
For the most part, client communication today occurs in one of the following ways:
1
at checkout,
2
after making a purchase in the form of coupons and printing on receipts,
3
sms and e-mail newsletters, which seem to always arrive at the wrong time.
These methods are aimed at future purchases and have a low conversion rate.
An effective loyalty program can increase your average check by 30%
Key elements of a successful loyalty program
Analyze your transaction history and loyalty program data.
Form personalized recommendations based on the customer’s consumption habits.
Predict the time of the next purchase and check position.
Talk to the customer precisely at the moment when he wants to make a purchase.
BlueFireFly® unleashes the full power of CRM and ensures you’re focused on your customers
Greet customers right as they walk in, carry out targeted communications at the right time, increase offer conversion based on CRM data
Do you have an online store?
Remind visitors of abandoned cart items. Motivate customers to buy by sending a discount coupon for the product.
Get more customer data for your CRM system, such as
1
Smartphone
MAC address
MAC address
2
customer-agent
3
phone
number
number
4
cookies
5
chatbot ID /
mobile app ID
mobile app ID
6
social network
username
username
7
loyalty
card number
card number
8
additional parameters (depends on the
messenger and customer privacy settings)
messenger and customer privacy settings)
9
data on visits and time spent
in company offices
in company offices
How can you use additional client data?
1
Creating a client portrait
2
Customer base segmentation
3
Internet advertising campaigns
All data goes directly to your CRM and is seen by you only
How to Start Using BlueFireFly®
You must have a mobile app
or a chabot.
or a chabot.
You must integrate your CRM System with BlueFireFly® communication channels.
You must then install BlueFireFly® software on your establishment’s Wi-Fi network.
If you do not yet have your own mobile app or chatbot, our partners will be happy to help you begin developing one!
Contact us
Send your details to our manager and we will contact you as soon as possible
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